Creating a superior product is about half the fight to achieve success in whatever your product niche is. You need an attractive label that compels buyers to pick up your product and discover more about its contents. We’d like to talk a bit about how to make bottle labels that will set your company apart from the competition. From design thoughts to label-making materials, read on for some for some valuable ideas about creating a unique label for your bottles.
There are infinite design options for creating bottle labels that stand out. However, getting the ideal label design for your bottles might be challenging. You want your labels to be functional and eye-catching but not overly crowded or cluttered. To obtain the optimal balance, consider the following factors:
Where will your label be placed on the bottle — the front, the back, or the side? How much of a surface area do you have available to you to work with? It is essential to remember that you will need to reserve sufficient space for any required information, such as the panel displaying the nutrition statistics.
Is your bottle round, square, or entirely another shape altogether? You’ll need to adjust the contents for readability based upon the shapes of the label.
What kind of material are you printing on—paper, vinyl, or something else entirely? Every every type of material comes with its own set of advantages and drawbacks. Paper labels, for instance, are available at lower prices but have a shorter lifespan than vinyl labels. We specialize in vinyl labels for that exact reason, durability. All of our bottle labels are printed on durable vinyl and are 100% waterproof.
You must choose colors that will go well with your product and draw people's attention. When it comes to pictures, having fewer of them might sometimes look better. Generally in the design world less is more. Don’t try to cram too many images on your label it will make it look cluttered and amateur. One or two images tops and make sure those images are sharp and professional looking.
On each label, in addition to the name of your product and its logo you will need to put several additional pieces of information. Things such as the list of ingredients, the nutritional data, any applicable cautions, as well as contact information.
You have various options available to you in terms of materials to utilize for the labels on your bottles. The appearance you want your labels to have, as well as the level of durability you want from them, will guide your decision about the material to choose. The following are examples of common label materials:
Paper labels are the most cost-effective choice since they can be produced on any standard printer, whether it be at home or the workplace. On the other hand, they do not have the same degree of durability as other materials and are subject to tearing and fading over time.
Vinyl labels are more costly than paper labels but are also more durable. In addition, they are impervious to water and can tolerate being exposed to sunshine and other harsh elements such as extreme cold.
Labels made of aluminum are very long-lasting and have an elegant appearance. They are an excellent choice for items that will be handled often, or that will be subjected to the elements. The downside of aluminum is it’s very expensive to produce.
Plastic or synthetic labels are yet another choice that is long-lasting. They are made from a blend of vinyl, plastic or other silicone based material. They are capable of being printed using a number of processes, including digital printing, and they are resistant or in most cases fully waterproof and highly durable.
Once you've selected a label material, it's time to choose a printing method. The printing method you use will depend on the type of labels you're making and the quantity you need. Some common label printing methods include:
Printing labels by means of digital printing have become the most common practice. It may be used for both small, and large runs. Digital printing is quick, efficient, and versatile and cost effective.
The image is transferred onto the label material by the use of plates in the offset printing process, which is a more conventional printing approach. In most cases, large-scale label production will use this technology.
Screen printing is a method that is often used for producing unique and specialized labels. Although it requires a lot of manual labour, the end products are of a very high standard. Screen printing is often used when printing on shirts or clothing.
Once your labels are printed, you can choose to add a finish for extra protection or durability. Some standard label finishes include:
A laminate is a transparent layer that is coated onto the label to protect it. It protects the label from scuffs, fading, and any other harm that may occur. A laminator applies a layer of clear film over the label and seals it. If you recall back in grade school and high school your school probably had a laminator machine where your teacher laminated important papers or posters for the classroom.
A layer of UV varnish, a transparent coating, is applied to the label. It is helpful in providing protection from sunlight and other elements for the label. UV coating is literallyt like a clear coat paint that covers the label.
If you have questions, need to bounce ideas off someone or require some assistance in getting your labels ordered reach out. We’re online from 9 am to 3pm on live chat here at the bottom left of this page or email us and we'll be happy to help.