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Give Them the Good Stuff – Marketing Your Business in the Real World

July 17, 2014 by Cindy Springer Leave a Comment

Nordstrom custom bottled water

Marketing your business isn’t just about buying ads or using social media, it’s also about giving your customers what they want. As one of our customers who orders our custom bottled water says, “Give me some more of the good stuff.”

Nordstrom branded bottled water

What is the “Good Stuff?”

Custom bottled water is indeed, the good stuff. It provides customers with fresh clean water, one of the necessities of life, while at the same time branding your business. If you’re considering different ways to market your business remember to give your customers something useful they want, but make sure it reminds them of you. Branded bottled water fills that need. Whether you’re a small office of ten or less or a PR rep for a corporation that employs tens of thousands, marketing with custom bottled water is a great option.

Private labeled bottles for Lawyers Offices Why Our Custom Bottled Water?

Sure you can go to the local grocers and buy cases of water in bulk, but what are you giving to your customers? First of all you’re definitely not handing out your brand on every bottle. You’re promoting Nestle, Poland Springs, Deer Park or whatever name is on the label. With private label bottled water from Bottle Your Brand you’re marketing your brand. Second, do you know what’s in the bottle? Have you checked to see if it’s from a spring or is it filtered municipal water, a.k.a. tap water? Our bottles are filled at the source, a spring in central Oregon that is analyzed and monitored by an independent testing company. And finally do you know the type of plastic used in the bottles you buy at the store? We use #1 PETE recycled plastic for our bottled water. It’s a high grade plastic which is declared safe by green living experts.

Custom bottled water for car dealership marketing

What About Cost?

Some people try to compare our private label bottled water to off-the-shelf brands on a price per bottle basis. It’s like the old saying “comparing apples to oranges.” They’re not the same thing. Our branded bottled water has your proprietary information, your logo, your contact information, your images. It’s something that represents your company and at a low cost per bottle when compared to an expensive ad campaign. Every bottle is a mini billboard declaring your brand. Pricing of our bottled water is tiered so the more you buy the lower the per case cost. We’re happy to help you work with a budget, just give us a call. The price for one case gets you a branded bottle for $1.25. If you order at our lowest price break the per bottle cost is as low as $0.42. Buy a bottle of water at the airport and you’re out $2 or more, so branded bottles are a pretty good deal don’t you think?

Custom bottled water for dentist

How Do I Make My Own Private Label Bottled Water?

It’s easier than you might think to make your own custom bottles. Follow these steps:

  1. Start with your logo. Make sure it’s a version that’s high resolution; 300 pixels per inch. Save your logo on your computer.
  2. Log in to our site and go to Make Your Own>Custom Label Bottled Water and select a bottle size and case quantity.
  3. Click Customize It! You’re now in the design studio.
  4. Click “Image” on the left tool bar to browse your computer files, upload your image and drag and drop to the canvas.
  5. Next, choose “Text”. Start typing your company information. Change your font style, color, and size by selecting the text and using the drop downs on the Text Options tool bar.
  6. If you need to, add a background color or background image. You’ll find that option directly above the canvas; the mountain icon and palette icon.
  7. Use the Text Alignment and Image Alignment tools to place everything where you want it.

If you have a designer who made a custom label for your company you can upload a completed file too. Simply convert the file to JPG, PNG or TFF format to upload. You can always ask for a proof to be emailed to you before we go to press.

Announce a new product with customized bottled water

What Should You Include on the Labels?

Make sure you include contact info such as a phone number, email or web address. Add your company logo or name and perhaps a relevant photo. A professionally designed high resolution logo is a plus too, but not necessary. The online designer also gives you the ability to add a QR code. This is especially helpful to real estate agents who want to show a listing or companies who have an upcoming event to promote.

Use a QR code on your bottled water

Companies that use private labeled bottles for branding are hotels, banks, orthodontists, landscapers, construction companies, pharmacies, churches, veterinarians, restaurants and more. Your company can benefit from handing out the good stuff as well!

Logo bottled water for banks and financial businesses

Customized bottled water

Need help figuring out what to put on your company’s private label?  We can help. Contact us at [email protected] or Live Chat with us weekdays from 8 am to 4 pm Pacific time.

Filed Under: Giveaways Tagged With: cutom bottled water, giveaways, Marketing Ideas

Get the Most Out of Your Trade Show Handout

December 30, 2013 by Cindy Springer Leave a Comment

Promotional bottled water for trade shows should include all of your contact information.

Trade shows are great for several reasons; sales opportunities, learning, networking and they’re an excellent place to launch new products. Internet transactions or phone calls will never replace the face to face meetings that a trade show provides. At your next trade show extend your reach with a personalized bottled water handout.

Smart trade show hand outs should do several important things for you:

  • Give crucial information about your business
  • Be memorable
  • Be useful
  • Enhance your image

Personalized bottled water accomplishes all of the above.

Your label is the focus of the bottle, so provide key business information on your label with carefully chosen graphics and text. It’s important your water bottle label has all the essentials you want to communicate to potential clients about your products or services.

Important elements to include on trade show bottled water.

Important things to put on your bottled water label.

Tramp around a hot convention floor for hours and you work up a mighty thirst. When attendees get to your booth, a cool bottle of pure spring water is a welcome sight, making your bottled water giveaway useful, not to mention healthy. When your logo and information are on the label it’s eye-catching and a conversation piece.

Private label bottled water portrays your business as desirable since private labeling is viewed as a sign of prosperity and class. However, we’ve made it a “luxury” that’s affordable and creative. Sharp images, a colorful logo, a clever byline, all on an eco-friendly, recycled bottle filled with pure spring water; it’s a magic formula for trade show handouts.

We’ve been producing and shipping private label bottled water to trade shows, hotels and conventions for over ten years. We have the experience and knowledge to guide you through the process. If you have never customized bottled water before, or received shipments at a trade show or convention, here are some important things you need to know:

1. What Should I Put on My Bottled Water Label?

  • The label design should be colorful, uncluttered and readable. You get extra points for being creative.
  • We recommend the label include your phone number, email address and URL as mandatory information. Your business address is a good idea.
  • A sharp logo is highly desirable.
  • Bullet points about your products or services are great, if space allows.

Here are some examples illustrating the above. These bottled water labels have all the elements to make a great give-away for a trade show.

 

This label shows what information can be included on a bottled water label for a business.

All the contact information a customer needs about this business is included on the label.

 

An example of an eye-catching bottled water label for trade shows.

Example of bottled water label for trade show give-away.

 

2. How Do I Make a Water Bottle Label?

You might already have a graphic designer who will create a label for you. If so that’s great, all graphic file types can be uploaded and ordered. However, with the online label designer you don’t have to hire a graphic designer, all you need is a high resolution logo and/or photo. High resolution means the file must be 300 pixels per inch resolution.

Steps to Making a Label for Trade Show Bottled Water:

  1. Save the file or logo to an easily accessible place on your computer. We recommend your desktop.
  2. On BottleYourBrand.com start at this page to make a label from scratch.
  3. Select your bottle size and case quantity. (There are 24 bottles in a case.) Once you have made your choices click on “Personalize”.
  4. Now you’re in the design screen. Upload your logo by clicking on Add Image. Re-size and move  the logo on the label by selecting EDIT in the gray box and using the tools.
  5. Next select the Add Text tool and type your information. The text tool will allow you to choose a font style and a font color. It’s easy to match the colors to your logo using the color picker tool on the text tool bar. Use the text tool to move, re-size or center the text.
  6. To change any elements hover over the word Edit and select it. A tool bar will appear with options for changes. If you want a proof of your label, email us with your order number requesting a proof. We’ll email back within 24 hours. Your order won’t go to print until you approve the proof. Keep in mind this might delay production.

3. What Bottle Size Should I Choose?

Generally we recommend our smaller bottle for handouts. That’s the 12 ounce size. Why? For several reasons. Number one: It’s just the right size for carrying, either in hand or in a bag. Number two: It’s more economical to ship. The 12 ounce case weight is 8 pounds lighter than the 16.9 oz case weight and more cases fit on a pallet. 84 cases/2016 bottles ship on one full skid. Whereas a full skid of the 16.9 oz. size holds 72 cases or 1728 bottles. The price to ship one skid is the same whether it holds 84 cases or 72 cases. So economically it makes more sense to choose the 12 ounce as a good value for trade shows or conventions.

Bottle sizes to choose from for trade show and convention give always- 12 oz and 16.9 oz bottled water

4. Will My Order Arrive at the Trade Show On Time?

Please allow at least 14 days for production and shipping of bottled water orders. Use the Shipping Instructions box found on the check out page under Shipping Method, to tell us your in-hands date. Our shipping manager will set the ship date so your order will arrive on the day you need it. We generally allow an extra day for any transit or mechanical delays.

The place in your order where you tell us when you need your bottled water to arrive at the trade show.

5. What If a Trade Show Management Company is Handling the Shipments?

Many trade shows have companies like GES or Freeman who set required shipment arrival dates and handle all the packages for a trade show. These companies often provide informational packets with shipping labels, special instructions and handling information. Simply fax or email your shipping labels to us with any pertinent information and we’ll do the rest.

6. What If I’m Shipping to a Hotel?

Please contact the hotel and ask if there is a charge to store packages. If so, we’ll target the date you plan to arrive and ship for that date. Some hotels do not charge storage fees and simply ask that packages be shipped to the concierge or the catering manager. A phone call on your part to obtain this information will aid us in getting your private label water to you within the most efficient time frame.

A Smart Trade Show Handout

As trade show season approaches feel confident when you choose personalized bottled water; it will represent your company well.  Our return customers know that year after year giving private label water is a smart choice for trade show handouts. Give us a call or send us an email if you have further questions about shipping bottled water to trade shows. We’re happy to assist you with artwork as well as logistics.

Filed Under: Giveaways Tagged With: Personalized Bottled Water, Promotional Bottled Water, Trade Show Bottled Water

We Have Our Winners!

November 19, 2010 by Jenny Walters 2 Comments

[singlepic id=190 w=240 h=240 float=center]Alas, our Get Into the Holidays giveaway had to come to an end.  Thank you so much to everyone who entered, we enjoyed reading your tweets and comments and Facebook posts!

There can be only three winners, however, and these are the winners the random number generator picked out for us:

First prize: Emma (@emmalauren11)

Second prize: Kim (Bride Goggles)

Third prize: Mandy S (@mandysheppard)

Congratulations, ladies!

For all our new Twitter followers and Facebook fans, stay tuned.  You may just see some special deals and discounts headed your way soon!

Filed Under: Giveaways Tagged With: Giveaway!

Get Into the Holidays & Win Free Labels!

November 2, 2010 by Jenny Walters 21 Comments

[singlepic id=326 w=261 h=216 float=center]The holidays are here and it’s time to start your custom labeling projects!  We’re helping you get festive by offering you the chance to win free custom labels from Bottle Your Brand!

We’re offering three different prizes this year:

FIRST PRIZE $100 gift certificate to Bottle Your Brand and a $25 Amazon gift card!

SECOND PRIZE $50 gift certificate to Bottle Your Brand

THIRD PRIZE $25 gift certificate to Bottle Your Brand

Entering to win is simple, and the best part is you have an unlimited number of entries!  Here’s how you do it:

  • Leave a comment on this blog post, telling us what your favorite holiday design is
  • Tweet on Twitter about your favorite holiday design and share a link to it***
  • Tweet on Twitter about this giveaway and share a link to it***
  • “Like” us on Facebook
  • Blog about this giveaway and your favorite holiday design (this entry method is good for three entries!) Leave us a link to your blog post in the comments section of this blog post.

***Make sure you tag your tweet with #BYBGiveaway so we can track it!***

This contest starts November 2, 2010 and ends November 16, 2010 at 11:59 pm.  We will contact and notify the winners via email.

To get started, browse through our holiday wine labels, beer labels, custom labels, and water labels.  Then use the entry method(s) you like best and let us know what your favorite design is!

Filed Under: Giveaways Tagged With: Giveaway!, Holidays

Hi! Nice to meet you.

Since the dawn of the internet in 2003 we've been around printing stickers and labels. We're your small family owned business that's passionate about making stickers and labels for all of your events. From weddings to wine makers, DIY crafters to home brewers we've got ideas and inspiration for everyone here on our blog. Got a project that requires stickers or labels? Contact Us and we'd love to help. Cheers! BottleYourBrand

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