Business owners often need to get creative to promote their business. Besides the usual advice about having an online presence with a website and social media, in-person contact where you actually come face to face with people or potential customers (novel idea right?) calls for a proven branding strategy. Giveaways are one sure way to be remembered and a healthy giveaway like promotional bottled water is an effective means of branding.
What is Promotional Bottled Water?
It’s not complicated; it’s a bottle of water with your information on the label versus the bottled water company’s information. Your logo, your name, your photo, and all of your vital information is right there for all to see digitally printed in vivid colors on a waterproof label. With the recent popularity of drinking water over sugary sodas or juices it’s a win-win all around.
Six Items to Include on the Label of Your Promotional Bottled Water
- Logo or photo
- Address
- Phone number
- Web address
- Contact email
- Motto or slogan
Example of a custom promotional water bottle label for a business:
Seven Ways to Use Your Branded Promotional Bottled Water
1. Reception Area Amenity
A good impression is usually made within a few seconds of a client entering your office. To make your customers feel welcome and comfortable keep your own branded bottled water on hand. Make sure your receptionist offers everyone a bottle before they’re seated. This custom promotional water is for a dental office.
2. Charity Runs/Walks
A relevant way to get your name out at local charity runs and walks is promotional bottled water with your logo and information. Your company can hand out the bottles for thirsty participants at various hydration stations or at the end of the run/walk. It’s a great way to get your name out in the community.
3. Swag Bags
It’s not always the fancy things in a swag bag that stand out. Adding bottled water with your custom logo is a good way to get noticed and appreciated. Everyone will love taking home a refreshing bottle of water. After all, who doesn’t need water?
4. Tradeshows
Have you ever walked the hard cement floor of a trade show and felt thirsty and in need of something to drink? Capture your potential customers interest with a promotional bottle of water in your booth and hold their attention a little longer while they linger and enjoy the drink. This trade show booth draws customers in with the sign, “Grab a Water.”
5. Company Meetings
Board meetings, team building, status updates, problem solving, all call for amenities to make the attendees more comfortable. Bottled water with your company logo sitting on the conference table is sure to give a good impression to clients and employees alike.
6. Community Events
Get your name known in your local community and be remembered after events like parades, picnics, barbecues, and craft fairs are over by handing out promotional bottled water branded with your company logo. An information booth stocked with your branded bottled water will get citizens’ attention and promote brand awareness, especially if you’re a local retailer or service provider.
7. Sponsorships
When sponsoring local teams like Little League, High School sports, or clubs a great handout for the participants and attendees is custom bottled water. Along with your business information include the team mascot and even their photo. It’s a great way to show your interest and get the word out about your business and show your civic mindedness. Parents have a soft spot for anyone who has an interest in their child and this puts your business in a good light. Here a law office sponsors the school team the Green Gators. They give away bags of goodies with a bottled water included.
So how are other business owners using their promotional bottled water? Check out just a few of the photos they’ve sent us.
How Do I Make My Promotional Bottled Water?
You may be wondering, “So how does this work?” Pretty simple really. Locate a high resolution copy of your logo. Don’t use a web banner because the resolution is too low; get a file your graphic person has created for print material. Save it to your device so you have easy access to the file. Then decide, do you want to purchase the bottles with the labels already on them or do you want to order just the labels and put them on bottles you purchase locally? Once you’ve decided, choose a size and a quantity then make sure to click into the online designer by selecting the orange Customize It button. Once in the online designer click ADD IMAGE to browse your files and upload your logo. From there select ADD TEXT and type in your message. You’ll find over 100 font styles to choose from. The text can be resized, changed to the color you like, and moved. You can even choose your own background color. Be sure to create an account to save your design. That way you can come back later to edit or share with co-workers. When you get the design just right add it to the cart and complete the order. Custom promotional bottled water in cases of 24 takes about 9 business days to produce and then add in shipping time on top of that. If you’re in a big hurry then order just the water bottle labels since they take only two days to make and you can expedite the shipping at a reasonable cost.
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Visit our website www.bottleyourbrand.com to create your branded bottled water. It’s all done online. There are no forms to fill out and submit and you don’t need to make a phone call. The online design studio allows you to upload your logo, add text, and submit your order quickly and easily. If you do need help email us at info at bottleyourbrand.com or live chat with us weekdays Pacific time 9 am to 3 pm.
